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> Marketing & Media for Authors

These workshops are best suited to those with a book out or soon to be published or self-published.  These sessions are tailored to that of a non-fiction author.  Fiction writer's are welcome, however, not all strategies will be applicable.

Participants will learn: (the following in general will be covered in session one and the advanced workshop in no particular order))

• what works and doesn't
• case studies detailing Kelley's book tours, marketing & press coverage
• what to do before your book is published
• the ideal release date for your book
• review copies
• what to do once your book is out
• book launches, signings, readings and tours
• getting media reviews
• working with book stores
• alternative distribution channels
• selling your book via your website and others
• free reading
• trade shows
• writing columns
• giving away excerpts from your book
• book tours
• audio downloads and ebooks
• blogs
• the importance of using the media
• staying current with the media
• how to write a press release
• how to release a press release
• tv and radio interviews
• what press has the most impact
• working with the press internationally
• working with a publicist
• finding a sponsor
• speaking as a way to increase book sales
• speaking to promote your book
• speaking for income
• your speakers package
• your media package
• how to hit the best seller's lists
• your marketing and media plan

 

A couple of Kelley's reviews...